Hackney Bob
Brand Identity, Signage, Packaging
In the heart of Hackney, Hackney Bob is set to redefine London’s culinary landscape by bringing classic New York-style bagels to the city. With no gimmicks, the focus is solely on quality—handmade bagels crafted with premium ingredients.
Inspired by the art of traditional bagel making and the raw, authentic energy of New York, we crafted a visual identity that speaks directly to the shop’s commitment to timeless quality.
Our design approach fused elements of craftsmanship and passion—captured in a unique logo that combines icons of a hand, a heart, and a bagel—symbolising the artisanal care, love, and expertise that go into every bite.
The project delivered a comprehensive branding package, including bold packaging, clear and inviting signage, and a bold color palette. This identity celebrates the rich tradition of New York bagels and positions the shop as a must-visit destination for Londoners seeking an authentic, handcrafted experience.
